Goals: Leverage key social media platforms to build a community, influence your audience, and generate sales.
Topics:
The Social Success Cycle: Understand the four parts of social media marketing: social listening, influencing, networking, and selling.
Key Platforms: Explore strategies for major platforms including Facebook, Instagram, LinkedIn, and Twitter.
Influencer Marketing: Discover how to identify and collaborate with influencers to amplify your message and build brand authority.
Best Practices: Learn how to avoid common mistakes, manage customer service issues, and automate your social media efforts.
Module 3.1 – Social Success Cycle
12:02
Module 3.2 – Social Media Playbooks
00:00
Module 3.3 – The Influencer Playbook
08:19
Module 3.4 – Social Media Safety Net
00:00
Quiz
Week 4 – Search Engine Marketing (SEM)
Goals: Attract organic and paid traffic by understanding how search engines work and optimizing your content for them.
Topics:
The Key Players: Understand the motivations of searchers, search engines, and marketers.
Targeting Search Queries: Learn to identify branded and non-branded keywords and how to satisfy searcher intent.
On-Page Optimization: Master key elements like title tags, meta descriptions, and body copy for higher rankings on Google.
Platform-Specific SEO: Optimize your assets for different channels like YouTube, Pinterest, and Amazon.
Module 4.1 – Search Marketing Ecosystem
05:55
Module 4.2 – Search Query Targeting
08:50
Module 4.3 – On Page SEO Mastery
08:55
Module 4.4 – Platform SEO Mastery
08:37
Quiz
Week 5 – Paid Traffic & Advertising
Week 5: Paid Traffic & Advertising
Goals: Create effective ad campaigns on major platforms, and learn to measure and optimize them for maximum return on investment (ROI).
Topics:
Traffic Temperature: Differentiate between cold, warm, and hot traffic and learn what offers to present to each.
Ad Platforms: Choose the right platforms for your business, including Facebook, Google Ads, and LinkedIn
Retargeting: Set up ad retargeting campaigns to "boomerang" non-converting visitors back to your site.
Troubleshooting: Learn how to identify and fix problems with your campaigns, including issues with offers, targeting, and ad copy.
Module 5.1 – Traffic Temperature
07:14
Module 5.2 – Choosing Your Ad Platform
08:52
Module 5.3 – Ad Retargeting
07:28
Module 5.4 – Campaign Troubleshooting
07:35
Quiz
Week 6 – Email Marketing
Week 6: Email Marketing
Goals: Build an email marketing strategy that nurtures customer relationships and drives conversions.
Topics:
Types of Emails: Understand the purpose of transactional, promotional, and relational emails.
Campaigns: Create and implement indoctrination, engagement, ascension, and re-engagement campaigns to move customers through the buyer's journey.
Copywriting: Learn to write compelling subject lines and body copy that get more clicks and opens.
Deliverability: Practice good list hygiene and monitor your reputation to ensure your emails reach the inbox.
Module 6.1 – The Email Marketing Trio
07:46
Module 6.2 – Email Campaign Lifecycle
06:57
Module 6.3 – Advanced Email Copywriting
08:58
Module 6.4 – Email Deliverability
09:41
Week 7 – Data Analysis and Measurement
Week 7: Data Analysis & Measurement
Goals: Use data to make informed business decisions, optimize campaigns, and track your progress.
Topics:
Google Analytics: Learn to use Google Analytics to track site visitors, set goals, and segment your audience.
Key Performance Indicators (KPIs): Define and select the right metrics to measure your business goals, such as brand awareness, lead generation, and customer loyalty.
Audience Segmentation: Analyze demographic and psychographic data to create targeted and personalized campaigns.
The Buyer's Journey: Track the movement of your target accounts through the buyer's journey and gauge engagement at each stage.
Module 7.1 – Google Analytics Mastery
06:23
Module 7.2 – Content Marketing KPIs
07:22
Module 7.3 – Defining & Selecting KPIs
06:46
Module 7.4 – Audience Segmentation
07:19
Module 7.5 – The B2B Buyer s Journey
00:00
Week 8 – Campaign Optimization & Advanced Topics
Goals: Continuously improve campaign performance through testing and learn about specialized areas of digital marketing.
Topics:
Split Testing: Understand A/B and multivariate testing to improve website metrics and maximize ROI.
Qualitative Data: Use tools like heat maps, user surveys, and session recordings to understand user behavior.
B2B Marketing: Focus on metrics and strategies for business-to-business campaigns, including account-level attribution and creating a content library.
Essential Tools: Review the essential tools needed for digital marketing success, from building websites and email marketing software to managing social media and analytics.
