Social Media and Digital Marketing – E-Learning Group of Professional Body

Week 1 – Digital Marketing Strategy & Fundamentals
Understand the core components of a digital marketing strategy and how they align with business objectives.

Introduction to Digital Marketing

06:27
Module 1.1 – Digital Marketing Framework

05:55
Module 1.2 – Understanding Customer Journey

05:48
Module 1.3 – Business_&_Branding Basics

05:59
Module 1.4 – Campaigns to Master

06:46
Digital marketing intro quiz

Week 2 – Content Marketing & Creation
Master the art of creating and planning content that resonates with your target audience and drives business goals.

Week 3 – Social Media Marketing
Goals: Leverage key social media platforms to build a community, influence your audience, and generate sales. Topics: The Social Success Cycle: Understand the four parts of social media marketing: social listening, influencing, networking, and selling. Key Platforms: Explore strategies for major platforms including Facebook, Instagram, LinkedIn, and Twitter. Influencer Marketing: Discover how to identify and collaborate with influencers to amplify your message and build brand authority. Best Practices: Learn how to avoid common mistakes, manage customer service issues, and automate your social media efforts.

Week 4 – Search Engine Marketing (SEM)
Goals: Attract organic and paid traffic by understanding how search engines work and optimizing your content for them. Topics: The Key Players: Understand the motivations of searchers, search engines, and marketers. Targeting Search Queries: Learn to identify branded and non-branded keywords and how to satisfy searcher intent. On-Page Optimization: Master key elements like title tags, meta descriptions, and body copy for higher rankings on Google. Platform-Specific SEO: Optimize your assets for different channels like YouTube, Pinterest, and Amazon.

Week 5 – Paid Traffic & Advertising
Week 5: Paid Traffic & Advertising Goals: Create effective ad campaigns on major platforms, and learn to measure and optimize them for maximum return on investment (ROI). Topics: Traffic Temperature: Differentiate between cold, warm, and hot traffic and learn what offers to present to each. Ad Platforms: Choose the right platforms for your business, including Facebook, Google Ads, and LinkedIn Retargeting: Set up ad retargeting campaigns to "boomerang" non-converting visitors back to your site. Troubleshooting: Learn how to identify and fix problems with your campaigns, including issues with offers, targeting, and ad copy.

Week 6 – Email Marketing
Week 6: Email Marketing Goals: Build an email marketing strategy that nurtures customer relationships and drives conversions. Topics: Types of Emails: Understand the purpose of transactional, promotional, and relational emails. Campaigns: Create and implement indoctrination, engagement, ascension, and re-engagement campaigns to move customers through the buyer's journey. Copywriting: Learn to write compelling subject lines and body copy that get more clicks and opens. Deliverability: Practice good list hygiene and monitor your reputation to ensure your emails reach the inbox.

Week 7 – Data Analysis and Measurement
Week 7: Data Analysis & Measurement Goals: Use data to make informed business decisions, optimize campaigns, and track your progress. Topics: Google Analytics: Learn to use Google Analytics to track site visitors, set goals, and segment your audience. Key Performance Indicators (KPIs): Define and select the right metrics to measure your business goals, such as brand awareness, lead generation, and customer loyalty. Audience Segmentation: Analyze demographic and psychographic data to create targeted and personalized campaigns. The Buyer's Journey: Track the movement of your target accounts through the buyer's journey and gauge engagement at each stage.

Week 8 – Campaign Optimization & Advanced Topics
Goals: Continuously improve campaign performance through testing and learn about specialized areas of digital marketing. Topics: Split Testing: Understand A/B and multivariate testing to improve website metrics and maximize ROI. Qualitative Data: Use tools like heat maps, user surveys, and session recordings to understand user behavior. B2B Marketing: Focus on metrics and strategies for business-to-business campaigns, including account-level attribution and creating a content library. Essential Tools: Review the essential tools needed for digital marketing success, from building websites and email marketing software to managing social media and analytics.

Course Content

Week 1 – Digital Marketing Strategy & Fundamentals Understand the core components of a digital marketing strategy and how they align with business objectives.

Introduction to Digital Marketing

Module 1.1 – Digital Marketing Framework

Module 1.2 – Understanding Customer Journey

Module 1.3 – Business_&_Branding Basics

Module 1.4 – Campaigns to Master

Digital marketing intro quiz

Week 2 – Content Marketing & Creation Master the art of creating and planning content that resonates with your target audience and drives business goals.

Module 2.1 – Understanding Strategic Campaign Marketing

Module 2.2 – Mastering the Content Funnel

Module 2.3 – The Four Pillars of Content

Module 2.4 – The Science of Storytelling

Quiz

Module 3.1 – Social Success Cycle

Module 3.2 – Social Media Playbooks

Module 3.3 – The Influencer Playbook

Module 3.4 – Social Media Safety Net

Quiz

Module 4.1 – Search Marketing Ecosystem

Module 4.2 – Search Query Targeting

Module 4.3 – On Page SEO Mastery

Module 4.4 – Platform SEO Mastery

Quiz

Module 5.1 – Traffic Temperature

Module 5.2 – Choosing Your Ad Platform

Module 5.3 – Ad Retargeting

Module 5.4 – Campaign Troubleshooting

Quiz

Module 6.1 – The Email Marketing Trio

Module 6.2 – Email Campaign Lifecycle

Module 6.3 – Advanced Email Copywriting

Module 6.4 – Email Deliverability

Module 7.1 – Google Analytics Mastery

Module 7.2 – Content Marketing KPIs

Module 7.3 – Defining & Selecting KPIs

Module 7.4 – Audience Segmentation

Module 7.5 – The B2B Buyer s Journey

Module 8.1 – Split Testing Mastery

Module 8.2 – Qualitative Data Deep Dive

Module 8.3 – B2B Marketing Strategy

Module 8.4 – Digital Marketing Toolkit

Student Ratings & Reviews

Week 1 – Digital Marketing Strategy & Fundamentals
Understand the core components of a digital marketing strategy and how they align with business objectives.

Week 2 – Content Marketing & Creation
Master the art of creating and planning content that resonates with your target audience and drives business goals.