Customer Relationship Management Exam

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Nigeria Local Customer Experience Story
(Case Study)

For Questions 1 - 25

Title: “A Day in the Life of Aisha in Abuja”

Aisha is a small business owner in Kubwa, Abuja. On a Monday morning, she plans to complete four important tasks before noon:

  1. Visit her bank to resolve a failed POS transaction that affected a customer.
  2. Go to a government office to renew her business permit.
  3. Take her mother to a public hospital for a follow-up appointment.
  4. Relax at a recreational centre in the evening to unwind.

Bank Experience

At the bank, Aisha meets a long queue. Only two out of six counters are open. The customer service officer attends to her but speaks in a rushed tone, avoids eye contact, and asks her to “come back in 48 hours” without explaining the process. No apology is offered for the inconvenience. However, she later receives an SMS update that the issue has been resolved.

Government Office Experience

At the government office, there is no clear signage. Security personnel give conflicting directions. A staff member eventually helps her, explains the steps politely, and completes the process within 30 minutes. The office is poorly ventilated, but the staff attitude is respectful and reassuring.

Hospital Experience

At the hospital, Aisha arrives early but the doctor comes late without any communication. Nurses are professional but overwhelmed. Her mother’s records are missing, causing delays. When finally attended to, the doctor listens attentively and explains the treatment clearly, easing her mother’s anxiety.

Recreational Centre Experience

In the evening, Aisha visits a recreational centre. The environment is clean, staff are friendly, and the receptionist welcomes her by name because she is a returning customer. However, the POS system fails again, and staff calmly provide an alternative payment option without stress.

By the end of the day, Aisha reflects on how systems, staff attitude, communication, and empathy shaped her experience—more than the outcome of each service.

38

Customer Relationship Management

Welcome to the Customer Relationship Management Professional Exams. This exam is divided into 3 sections. You have a total of 75 questions with 25 questions in each sections covering everything taught during your lectures.

You have 2 hrs. to write your exam and to pass you need a percentage score of at least 50%

Goodluck!!

Please fill in your information before starting the test.

1 / 75

Which touchpoint most negatively affected Aisha’s banking experience?

2 / 75

Which of the following best summarizes the usefulness of CRM software in Customer Experience Management?

3 / 75

How does ERP enhance trust and loyalty among customers?

4 / 75

ERP analytics help Customer Experience Management by:

5 / 75

Which of the following shows how ERP supports omnichannel customer experience?

6 / 75

What role does CRM software play in handling customer complaints effectively?

7 / 75

How does ERP contribute to improved customer satisfaction?

8 / 75

In Customer Experience Management, CRM software helps organizations mainly by:

9 / 75

Which CRM software feature most directly supports personalized customer experience?

10 / 75

How does CRM software improve response time to customer inquiries?

11 / 75

What is one major advantage of an CRM software system in managing customer experience?

12 / 75

Overall, this case study best teaches that customer experience is:

13 / 75

Which Nigerian customer expectation is clearly reflected in this story?

14 / 75

What common CX challenge is evident across the bank and hospital scenarios?

15 / 75

If you were a CX manager, which journey moment should be prioritized for redesign?

16 / 75

Which organization showed the best example of service recovery?

17 / 75

Across all four experiences, which factor most influenced Aisha’s final perception?

18 / 75

How did the recreational centre turn a potential service failure into a positive experience?

19 / 75

The recreational centre staff calling Aisha by name is an example of:

20 / 75

What would have most improved the hospital waiting experience?

21 / 75

The doctor’s attentive listening best represents which CX dimension?

22 / 75

In the hospital scenario, which factor caused the greatest frustration?

23 / 75

What CX element was missing at the government office that caused initial confusion?

24 / 75

The government office experience demonstrates which key CX principle?

25 / 75

From a CX perspective, what was the bank’s major service gap?

26 / 75

Any event that causes a product/service from being used as intended is called a......

27 / 75

Perceived low quality “,is one of the implications of longer service delivery processes on a business.

28 / 75

One of the following is an importance of Turn Around Time (TAT)

29 / 75

Customer Abuse can be triggered by Customer Baggage

30 / 75

One of the following is not a benefit of customer complaint;

31 / 75

....... Is the process of controlling customer flow to minimize wait time?

32 / 75

One of the solutions to service process is:

33 / 75

The following are causes of service breaks except:

34 / 75

A ‘normal voice’ can be all but one of the following....?

35 / 75

A customer’s mood can be detected by their....?

36 / 75

The act of marketing goods /services directly over the phone is ......

37 / 75

Which of the following helps your voice pitch to be high while on the phone?

38 / 75

The first thing to do when you pick up a customer's call is, 'say the name of your
organisation'.

39 / 75

The Professional voice is:

40 / 75

Which of the following is not one of the 4Cs of customer experience culture?

41 / 75

Who is responsible for the Customer Experience Culture ( CX) of an organisation?

42 / 75

Breakdown of steps for a task or goal is called ?

43 / 75

The third step in Design Thinking is?

44 / 75

Customer journey mapping helps businesses in the following ways except?

45 / 75

Design Thinking is used to?

46 / 75

The process of creating a visual story of customer interactions is.......?

47 / 75

Customer touch points include?

48 / 75

The following are the stages of Design Thinking except?

49 / 75

User Experience(UX) focuses on?

50 / 75

Experience Design is a ......... process that creates specific ,positive and seamless user
outcomes

51 / 75

Online harassment can not be termed as Customer Abuse.

52 / 75

Customer Complaints help build Customer loyalty through Service recovery.

53 / 75

Reputation Management is not a key benefit of Customer Complaints.

54 / 75

A repeated history of wrong product order/Service to a Customer can not be termed as a 'Customer Baggage'

55 / 75

The term 'Customer Baggage' is used metaphorically to describe a Customer's past experiences, emotional issues or Company's history that may affect their future Interactions or perception.

56 / 75

Inefficiencies and Increased costs is an implication on the Customer.

57 / 75

The inefficiency of Internet, Utilities or Public Transport can prevent a Service or Product from being used as intended.

58 / 75

Mentioning your Company name is not important in Script development for your Customer Experience Culture.

59 / 75

Pro-activeness is key when it comes to Customer Experience Culture.

60 / 75

A Caller's mood can be detected by listening to their Pitch Voice.

61 / 75

Customer Experience Culture is built on Communication.

62 / 75

Consistency is not part of Customer Experience Culture.

63 / 75

A Company Website can not be reffered to as one of the 'Customer's Touch Points'.

64 / 75

Any instance where a Customer interacts or communicates with a brand is called a Customer Touch point.

65 / 75

A Visual story of the Customer's interactions with a Company to understand their needs can not be created through a Customer journey Mapping.

66 / 75

'Ideate' is not part of an Experiece Design process.

67 / 75

Usability and Functionability is not included when talking about a User Experience.

68 / 75

Experience Design is a human-centred process.

69 / 75

In Nigeria, lack of Communication during Power ( Electricity) Outages is not a major complaint in Customer Relations Management.

70 / 75

Word of Mouth/ Refferrer plays a major role in Customer Service/ Experience Management.

71 / 75

Market Share does not have any role to play in Customer Service/Experience Management.

72 / 75

High cost of implementation is not one of the Challenges in Nigeria where Customer Experience is concerned.

73 / 75

Personalization, feedback and journey Mapping are under the Phase 1 stage of the global Customer Experience.

74 / 75

Customer Experience is not shaped by the overall perception of the Customer.

75 / 75

Customer Service is not involved after a Product or Service has been purchased.

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